Tier 01
One-Time Setup
Your account built right from the start � or rebuilt if it's broken. One-time engagement, no retainer.
What's included
Full account audit & architecture brief
Campaign & ad set structure build (Meta and/or Google)
Pixel, CAPI & conversion tracking setup
Audience research & targeting strategy
Creative brief & copy guidelines document
Handover walkthrough call (recorded)
Best for
Brands launching ads for the first time, or teams rebuilding a mismanaged account before taking it in-house.
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Tier 02
Account Management
Meta & Google fully managed. You focus on your business � I handle everything in the ad accounts.
What's included
Full Meta & Google Ads management
Campaign strategy, structure & ongoing optimization
Attribution modeling & MER tracking
Budget pacing & scaling decisions
Weekly performance reviews & async updates
Audience testing & retargeting strategy
Best for
Brands with existing creatives who need expert hands on the accounts and a clear view of what's actually working.
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Tier 03
Management + Creative Direction
Everything in Tier 02, plus structured creative briefs delivered monthly so your team always has a testing pipeline.
Everything in Tier 02, plus
2 detailed creative briefs per month
Hook testing frameworks & angle strategy
Ad copy written for every active concept
UGC & creator brief templates
Creative performance analysis & iteration notes
Best for
Brands with a creative team or UGC creators who need strategic direction � not just execution.
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Tier 04
Management + Creative Production
The full stack. Account management, creative direction, and done-for-you ad creative production every month.
Everything in Tier 03, plus
Monthly ad creative production (static & video)
Editing, resizing & platform-native formatting
Ongoing creative testing cadence (3�5 new concepts/month)
Winning creative scaling & lookalike expansion
Landing page copy recommendations
Best for
Brands that want zero creative bottleneck � everything from strategy to finished ads handled end-to-end.
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